Or, The Sinking of J. Bruce Ismay. When the ship hit an iceberg on 14 April, 1912 and a thousand men prepared to die, J, Bruce Ismay, the ship’s owner, jumped into a lifeboat with the women and children and rowed away to safety. Accused of cowardice, Ismay became the first victim of a press hate campaign. His reputation would never recover and while other survivors were piecing together their accounts of the night, Ismay never spoke of his beloved ship again. So what really went on? Was there a cover-up, or an attempt to prevent surviving crew members from testifying? A very in-depth study of the troubled Ismay from his childhood until his death. A must-have for any Titanic buff. Illustrated with black and white photographs.