Future Shock: Alvin Toffler

The classic that changed our view of tomorrow. Its startling insights into accelerating change led a president to ask his advisers for a special report, inspired composers to write symphonies and rock music, gave a powerful new concept to social science, and added a phrase to our language. It is the most important study of change and adaptation in our time. In many ways, Future Shock is about the present. It is about what is happening today to people and groups who are overwhelmed by change. Change affects our products, communities, organisations - even our patterns of friendship and love. It also illuminates the world of tomorrow by exploding countless clichés about today. It vividly describes the emerging global the rise of new businesses, subcultures, lifestyles, and human relationships - all of them temporary.